Ace Indian cricketer and Mumbai Indians skipper Rohit Sharma has been roped in as the Brand Ambassador of Vega under the brand Vega Men. The brand focuses on men’s grooming electronic products, such as beard trimmers, shavers, and beard straighteners.
Vega has the largest range of Head to Toe Beauty accessories and a significant market presence in Women Personal Care Appliances. The cosmetic franchise is set to manufacture men’s grooming products. Rohit Sharma will feature in the digital campaigns and promotions that are set to be launched in October.
Sandeep Jain, Director of Vega Industries, said, “Vega is a brand that has been into business for the last two decades and our mission has been to cater to the ‘Head to Toe’ grooming needs of our consumer.”
Jain also admitted that Rohit Sharma’s association would be help Vega to connect with the young generation of the country. He insisted that a perfect sports icon such as Sharma is the perfect face for Vega.
Rohit Sharma also expressed his happiness about being associated with Vega. He is looking forward to working with a company that manufactures sophisticated but user-friendly grooming products.