BharatPe, one of India’s most recognised fintech businesses and a payments partner to over 1.7 crore merchants nationally, celebrated a milestone in its ‘Super Over’ initiative with an exclusive event including contest winners and brand ambassador Rohit Sharma.
The event was a watershed moment in BharatPe’s continuous commitment to empowering its merchant and consumer communities, not merely with financial tools, but also with experiences that recognise and reward loyalty. Merchants and consumers throughout India turned out in force for Super Over, earning Zillion Coins on every BharatPe QR and UPI transaction, which was secured by BharatPe Shield. The response was enormous, reflecting India’s trust in BharatPe.
This journey reached its most powerful manifestation at the private meet-and-greet, where winners, merchants, and consumers who had earned their seat through sheer consistency met Rohit Sharma, who was joined by BharatPe CEO Nalin Negi and Head of Marketing Shilpi Kapoor.
Nalin Negi, CEO, BharatPe, said, “This campaign was designed to celebrate the spirit of consistency and participation, values that resonate deeply both in sports and in entrepreneurship. The overwhelming response to one of our biggest campaigns till date reflects the trust our merchants and partners place in us. We are delighted to bring Bharat closer to their cricketing icon through this special experience, while continuing to strengthen our engagement with our community.”
Furthermore, Rohit Sharma said, “In sport and in life, you grow with the people and organisations you believe in. Over time, I’ve seen BharatPe evolve, just like I’ve carved out different phases in my career and that mutual growth makes this partnership very special. It’s not just about an endorsement, it’s about a connection with a brand that believes in putting users first, and that reflects how I like to approach my game and my responsibilities off the field.”
The phenomenal success of Super Over strengthens BharatPe’s position as a fintech brand that goes well beyond transactions, fostering true, long-term relationships with the merchants and customers at the core of India’s digital payments revolution.
