Freyr Energy, India’s second-largest residential rooftop solar company under the PM Surya Ghar: Muft Bijli Yojana, has announced Rohit Sharma, former Indian captain, as its first-ever brand ambassador.
The deal debuts with ‘Solar Ho, Toh Freyr Ho!’, a statewide campaign based on a simple concept: rooftop solar is a 30-year investment that ought to be delivered year after year.
The collaboration combines two records of consistency and benchmark-setting. Rohit Sharma has spent nearly two decades performing at the top level of international cricket, establishing standards for others to follow. For over 10 years, Freyr Energy has done the same on India’s roofs, designing, financing, installing, and maintaining 20,000+ solar systems in 40+ cities while also developing industry firsts such as its customer app, self-cleaning solar systems, and solar experience centres. The introduction comes at a watershed moment for the category, as the PM Surya Ghar: Muft Bijli Yojana introduces millions of Indian families to rooftop solar for the first time. Eligible families can get government subsidies of up to INR 78,000, and financing alternatives with low and competitive interest rates can further lessen the initial financial burden of making the move. A solar system is designed to last for decades, long after installation, so the main risk for a family is not whether to go solar, but who they trust with it.
Saurabh Marda, Co-founder & Managing Director, Freyr Energy, said, “Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador.”
Radhika Choudary, Co-founder & Director, Freyr Energy, said, “When a family puts solar on its roof, they are trusting a company for the next 30 years. That company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit.”
About the association, Rohit Sharma, exclusively managed by RISE Worldwide, said, “Protecting the environment has been close to my heart for years. Rooftop solar gives families a chance to do their bit for the planet, and it’s important to have a partner you can trust for the journey. That’s what drew me to Freyr Energy. I’m happy to be part of their campaign, encouraging more families to embrace solar and choose a cleaner, more sustainable future.”
Rajan Mahalingam, Marketing Head, Freyr Energy, said, “‘Solar Ho, Toh Freyr Ho!’ is built to make Freyr the first name families think of when they consider rooftop solar. Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with. We look forward to taking this message to millions of homes across India.”
The ‘Solar Ho, Toh Freyr Ho!’ campaign will be driven by a series of creatives and commercial films beginning September 30th, 2026.
