JKLC Sixer cement has roped in Indian cricketer and Mumbai Indians skipper, Rohit Sharma as their brand ambassador. Sharma, popularly known as ‘Hitman’ will be a part of advertisements and other brand communications of JKLC Sixer in his role.
JKLC Sixer is the youngest cement brand of parent company JK Lakshmi Cement Ltd, which is a part of diversified 135 years old industrial conglomerate, JK Organization.
The brand which was launched two years ago, is based on Cricket theme and has been consistently increasing its market share since then. Rohit Sharma is known for his effortless batting and has added numerous records to his name.
The tag-line of the brand “Tod do Saari hadein” truly justifies the character of Sharma on field and will help in strengthening the brand image.
Dr Shailendra Chouksey, whole-time Director of JK Lakshmi Cement, also hinted that a Premium brand in Sixer range will be introduced in the market very soon. The brand is truly committed and confident of carrying a rich legacy, resonating with trust amongst its customers.
Expressing his thoughts, Rohit Sharma said, “I am pleased to be associated with JKLC Sixer. I look forward to my collaboration with JKLC Sixer Cement, being a part of their growth journey.”
Rohit Sharma is exclusively managed by IMG Reliance’s talent arm.