Dream11, the country’s leading fantasy gaming platform, has unveiled a new advertising campaign, ‘Poora Fan Bano’, ahead of the ICC Women’s T20 World Cup 2024.
The commercial urges cricket fans to support the Indian Women’s Cricket Team, emphasising that genuine cricket fans support any version of the game, regardless of who is playing.
In a series of advertisements, Rohit Sharma, the Indian men’s cricket team captain, appears with Harmanpreet Kaur, the Indian women’s cricket team captain, and top batters Smriti Mandhana and Jemimah Rodrigues.
The advertisements stress how Aadha (half) supporters only care about men’s cricket, but genuine blue cricket (Poora) fans also support the women’s squad. The fans in the commercial are played by digital content producers Aakash Gupta, Ravi Gupta, and RJ Kisna, while Rohit Sharma urges viewers to root for the Indian women’s side in the forthcoming T20 World Cup.
Vikrant Mudaliar, Chief Marketing Officer, Dream Sports & Dream11, said, “With Poora Fan Bano, we’re encouraging fans to embrace the full spectrum of Indian cricket. As the world’s premier fantasy sports platform, Dream11 is committed to growing multiple sports across men’s and women’s competitions. We strongly believe that the talent and dedication of both our men’s and women’s teams deserve equal support. We hope this campaign inspires cricket lovers nationwide to cheer for the Women’s Cricket Team, reinforcing our belief that sports truly is for everyone.”
The Poora Fan Bano campaign features comical encounters between fans and players of the Women’s Cricket Team, along with Rohit Sharma. The segments take place in a variety of settings, and Rohit Sharma uses light-hearted situational humour to remind viewers that the Women’s World Cup is approaching, and that as real fans of the sport, they should support the Women’s Cricket Team.
Dream11 has a long history with the Board of Control for Cricket in India (BCCI) and has been the lead sponsor of Team India’s Women’s and Men’s National Cricket Teams since 2023.
Tilt Brand Solutions and Studio Q conceptualised and created the advertising film.