Roc Nation Sports introduces esports division for athletes

Agency collaborates with GameSquare to offer global gaming occasions for clients.

The Gaming Community Network (GCN), an esports media agency has partnered with Roc Nation to develop global athletes’ play solutions.

The multi-year agreement will ensure that the pair produces specific sport-centred strategies, including e-sport tournaments, production of gaming content, and live streaming events. Content syndication throughout GCN will also be provided, with over 85 gaming and sport-centric internet sites.

GCN, a part of GameSquare Esports’ international gaming and sports enterprise, intends to develop policies that suit the interests of every athlete in sport and gaming. In addition to the GCN’s sports capabilities, the Roc Nation Sports Agency will seek to use its marketing and social media reach to create unique strategies for Roc Nation Sports and attract new talents to connect with the increasing sports population.

The roster includes athletes from several sports, such as NFL, National Basketball Association, and the Premier League. The US rapper Jay Z’s nation sports centre includes sportsmen and women. In 2019, Mosaad ‘Msdossary’ Al-Dossary was signed, which became the FIFA eWorld Cup’s 2018 eSports player of the year.

Meanwhile, GCN organized the first major university sports event in May, bringing together colleges and universities across ten conferences from the National Collegiate Athletic Association (NCAA). Participants competed to become a national champion as a partnership with the full-service sport and entertainment company Van Wagner.

More than 651,000 live views of Twitch and more than 256,000 unique viewers attended the conference tournaments, as well as the championship.

Partnering with Roc Nation Sports continues our growth of building GameSquare into an esports powerhouse,” said Justin Kenna, GameSquare chief executive. “With our recent acquisitions of Complexity and Cut+Sew/Zoned and adding Paradigm Sports to our advisory board, we are well-positioned to guide Roc Nation Sports and its diverse talent into the gaming and esports space.”

Brodie Van Wagenen, chief operating officer, head of the strategy and business development, at Roc Nation Sports, added, “Increasingly, athletes are engaging in the world of esports gaming. Younger audiences represent a hugely influential and important demographic to reach.”

“By pairing GCN’s vast network and capabilities with Roc Nation Sports’ diverse global footprint, we anticipate that our clients will be able to connect to a broader community while growing their personal brands and businesses through innovative and multi-facing gaming projects.”

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