The French football club, OGC Nice, have announced a significant multi-year partnership with Robinhood, the Nasdaq-listed global financial services company, making Robinhood the principal front-of-shirt sponsor for both the men’s and women’s first teams.
This landmark agreement, set to begin with the 2025-26 season, will span all domestic and European competitions.
This collaboration marks Robinhood’s strategic foray into European football, aligning with its ongoing expansion and the recent launch of new financial products for European customers, including access to US stocks and cryptocurrency trading. The partnership is founded on a shared commitment to boldness, accessibility, and innovation.
Under the terms of the multi-year deal, Robinhood’s distinctive logo will be prominently featured on the front of all OGC Nice match kits. Beyond the field, Robinhood will gain extensive brand visibility across training and warm-up kits, stadium assets at Allianz Riviera, and OGC Nice’s comprehensive digital platforms.
A key aspect of this integrated brand activation strategy will involve OGC Nice players and club ambassadors. Robinhood plans to collaborate on original branded content, including a dedicated web series and fan engagement campaigns aimed at promoting financial empowerment. This initiative underscores Robinhood’s mission to democratize finance and make investing more accessible to a broader audience, leveraging football’s passionate global reach.
Fabrice Bocquet, CEO of OGC Nice, expressed his enthusiasm and said, “OGC Nice is very proud to welcome Robinhood at the heart of its project. A modern and bold brand, deeply connected to new digital habits. Their international reach and their ability to challenge conventions are perfectly in line with OGC Nice’s ambition to open up to the world and to keep innovating.”
Cynthia Marcou, Director of Partnerships, Merchandising and Digital, OGC Nice, added, “This groundbreaking partnership with Robinhood reflects the global appeal of OGC Nice and the strength of our sponsorship platform—elevated by the timeless allure of the French Riviera. United by a shared vision of ambition and innovation, we are writing a bold new chapter on and off the pitch.”
Johann Kerbrat, Senior Vice President and General Manager of Robinhood Crypto shared his connection to the deal and continued, “We’re proud to partner with OGC Nice—a club that shares our passion, ambition and strong community roots. France is fast cementing its position as a global fintech hub – and it plays an important role in our international footprint. This partnership represents a personal and meaningful moment for me as a lifelong football fan who studied and began my career in Nice, but it also demonstrates our commitment to growing our presence as Robinhood expands across the EU. It presents an opportunity to connect with a passionate fan base and introduce new audiences to a cutting-edge suite of financial products.”
OGC Nice is a professional French football club based in Nice, France. Founded in 1904, the club competes in Ligue 1, the top tier of French football. Known for their rich history and commitment to community, OGC Nice continue to build on their legacy both on and off the pitch. Last season, the club finished fourth in Ligue 1, securing a spot in the UEFA Champions League qualifiers.
Robinhood Markets, Inc. is a global financial services company on a mission to democratize finance for all. Robinhood offers products that enable millions of users to start investing at their own pace and on their terms. Headquartered in Menlo Park, California, Robinhood is committed to delivering unprecedented value and products intentionally designed for a new generation of investors.
