The former Indian cricketer, Robin Uthappa has joined forces with the blockchain-based sports fantasy platform, Sportiqo.
Following the partnership, Uthappa has been named the brand ambassador of Sportiqo.
The 37-year-old star batter, who played for Karnataka in the Indian domestic circuit, was known for his masterful batting performances and always played a huge role for every team he played, whether it was domestic, international, or franchise cricket. He was also a part of the winning Indian team of the inaugural ICC World T20 2007, which was played in South Africa.
With this partnership, Uthappa will be seen in the digital campaigns which will be hosted by the sports fantasy platform, shortly.
Sportiqo is a blockchain-based sports fantasy platform that acts as a cricket stock market. The entity has 32,000 active users and had raised INR 10 crore in pre-seed from angel investors. The sports stock market platform was live for ILT20 and Pakistan Super League (PSL). The company has plans in its pipeline to bring major sports leagues such as Premier League (PL) and Indian Premier League (IPL) to its portfolio as well.
Anindya Kar, Chief Product Officer and Co-Founder of Sportiqo, said, “We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era. With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.”
Speaking on this new venture, Robin Uthappa, said, “Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner.”
He also added, “Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.”