The American moving and logistics entity, Roadway Moving has announced a partnership with the Major League Baseball (MLB) team, New York Yankees.
Following the partnership, Roadway Moving has been named the official moving and storage partner of the New York-based baseball team.
As per the deal, the logistics brand will get stadium exposure, home plate rotational signage, and fan engagement opportunities.
The partnership will also include the various stadium activations, along with the company’s plans and projects of hosting sweepstakes and giveaway opportunities across social media in an effort to create a positive and memorable experience for the customers throughout the season.
The branding of the entity will also be visible within the stadium before and during games, including on the left-centerfield video board, outfield walls, and television screens across the general concourse and Great Hall.
Ross Sapir, President & Founder of Roadway Moving, said, “We’re thrilled to announce our partnership with the New York Yankees and incredibly honored to become the team’s official moving & storage partner. As a longtime Bronx neighbor with shared values to cultivate community and deliver excellence, we’re proud to align with the internationally known team to bring moving experiences, literally and figuratively, to New Yorkers this baseball season.”
Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships, said, “The Yankees are excited to begin our partnership with Roadway Moving. With Roadway Moving’s signage at Yankee Stadium and their promotional activations, we are confident that they will see increased brand awareness, especially in the tri-state area.”
Roadway Moving, the leading moving company in New York, was established in 2008 by CEO Ross Sapir and is revolutionising the market by establishing incredibly high standards for hospitality and customer care. In order to produce a “wow factor” with every move, surpass expectations, and leave a lasting impression, the company offers a comprehensive variety of moving services and storage choices.