Riyadh Air, Saudi Arabia’s premium national carrier, and LIV Golf, the world’s first global golf league, have announced a significant multi-year partnership.
The agreement was formalized at a press conference held at King Khalid International Airport, attended by Riyadh Air CEO Tony Douglas and LIV Golf CEO Scott O’Neil, alongside prominent LIV Golf players including Bryson DeChambeau, Sergio Garcia, Dustin Johnson, Joaquin Niemann, and Jon Rahm.
As an official partner, Riyadh Air will enjoy prominent visibility across LIV Golf’s 14-tournament schedule, which spans nine countries across Asia, Australia, Europe, and North America. The partnership encompasses a range of activations, including on-course branding, premium hospitality offerings, and strategic television placements, ensuring extensive global exposure for the airline.
This strategic alliance underscores Riyadh Air’s commitment to the world of sports, a key focus area for the airline, and reinforces its ambition to enhance Saudi Arabia’s global connectivity and presence. For LIV Golf, the partnership provides a valuable ally as the league continues to expand its international footprint and engage a broader audience.
Commenting on the occasion, Tony Douglas, CEO of Riyadh Air, said, “We are incredibly excited to partner with LIV Golf, a league that is transforming the sport of golf with its exciting format and commitment to growing the game globally.
“This partnership aligns perfectly with our values of innovation, excellence, and community engagement, and the growth plans for both organizations are hugely positive for the future. Having five legends of the game here today at Riyadh Airport in the presence of our first-ever aircraft and attempting a very special challenge that we will reveal in the coming days, shows our inventive approach to aviation and sport.”
Scott O’Neil, CEO of LIV Golf, added, “We are proud to tee off the 2025 LIV Golf season with an innovative and forward-thinking partner in Riyadh Air. This partnership shares a commitment to delivering a best-in-class experience for golf fans around the world. We both have a bold vision and ambitious plans with a long runway of success ahead.”
The collaboration between Riyadh Air and LIV Golf is poised to bring together the worlds of aviation and golf, creating unique opportunities for both brands to reach new audiences and deliver unparalleled experiences. Both organizations emphasized the shared values driving the partnership, including a commitment to innovation, a pursuit of excellence, and a focus on community engagement. The announcement also highlighted the ambitious growth plans of both Riyadh Air and LIV Golf, suggesting a dynamic and mutually beneficial partnership for years to come.