The Indian Supercross Racing League (ISRL), the world’s first franchise-based supercross league, has announced premium lifestyle furniture brand Ritz Lane as its official lifestyle furniture partner for Season 2.
The collaboration aims to enhance fan engagement and hospitality experiences across ISRL venues, with Ritz Lane furnishing the league’s Fan Parks, VIP Boxes, and Hospitality Lounges. The partnership brings together the energy of motorsport and the sophistication of contemporary design, reinforcing ISRL’s vision of delivering a truly world-class entertainment experience.
Speaking on the association, Parth Patel, Founder & Director, Ritz Lane, said, “At Ritz Lane, our vision has always been to create world-class lifestyle furniture that blends design, durability, and comfort. Partnering with ISRL allows us to bring this vision to life on one of the most exciting sporting platforms in India. We are thrilled to be a part of ISRL Season 2 and look forward to showcasing Ritz Lane’s signature designs to thousands of fans as well as guests.”
Veer Patel, Promoter, Indian Supercross Racing League, added, “ISRL has always been about offering fans more than just racing, and about creating an elevated entertainment experience. Partnering with Ritz Lane brings in a touch of sophistication and premium comfort to our fan parks and hospitality zones, elevating the overall atmosphere of Season 2. We are delighted to welcome Ritz Lane to the ISRL family.”
ISRL Season 2 features 18 adrenaline-fueled races across three cities, with six franchise teams and 36 riders from India and abroad. The season kicked off with a packed opener in Pune. The Round 2 moves to Hyderabad on December 6, 2025, at the GMC Balayogi Athletic Stadium, Gachibowli, and culminates with the Grand Finale on December 21, 2025, at the EMS Corporation Stadium, Calicut.
Building on its successful inaugural season, ISRL continues to expand its multi-platform presence, with live broadcasts on Eurosport India and digital streaming via FanCode. The league’s growing roster of partners includes Kawasaki, TVS Apache, Bisleri, Radio Mirchi, BookMyShow, Max Protein, and Manipal Hospitals, among others.
The partnership with Ritz Lane underscores ISRL’s growing stature in India’s motorsport ecosystem. By aligning with lifestyle and experiential brands, the league continues to evolve beyond racing, transforming into a vibrant, holistic entertainment and fan engagement platform that merges sport, culture, and design.
