In a significant move signalling the future of sports sponsorship, FC Barcelona‘s innovation hub, BIHUB, has announced a strategic investment in Riterz, a pioneering AI-powered platform designed to modernize and optimize sports sponsorship.
This investment underscores BIHUB’s commitment to driving technological innovation within the sports industry, empowering rights holders and brands with data-driven solutions.
Riterz is poised to transform the traditionally opaque and inefficient sponsorship landscape by creating a dynamic, AI-enabled marketplace. The platform facilitates seamless connections between leagues, teams, federations, and brands, leveraging sophisticated algorithms to match partners based on comprehensive data analysis. Rights holders can construct detailed profiles, incorporating audience demographics, social media engagement metrics, and other critical data points, enabling precise targeting and optimized sponsorship packages.
Commenting on the occasion, Àngel Riudalbas, FC Barcelona Director responsible for BIHUB, said, “Riterz offers a solution to an existing need in the sector and strengthens decision-making for brands as well as teams, competitions and federations. Its platform offers sponsorship management formulas, facilitating the connection with brands, the execution of intelligent campaigns and the measurement of impact in real-time. This is the future of sponsorship and we are excited to be part of it.”
Martin Gruber, CEO and founder of Riterz added, “Every other industry—hospitality, travel, retail—has been transformed by digital, yet in sports sponsorship, outdated practices still prevail. With digital sponsorship set to grow fivefold in the next few years, our partnership with Barça will help build a tech solution for rights holders and brands to thrive in this new era.”
This investment marks Riterz as the tenth startup to join BIHUB’s prestigious portfolio, reinforcing BIHUB’s position as a leader in sports technology innovation. The integration of Riterz’s advanced technology is expected to streamline sponsorship processes, increase transparency, and maximize ROI for all stakeholders.
As the sports industry continues its rapid digital transformation, the partnership between BIHUB and Riterz signifies a pivotal moment in the evolution of sports sponsorships, ushering in an era of data-driven, efficient, and impactful partnerships.
Riterz is a leading digital sponsorship platform that revolutionizes the way rights holders and brands connect. By leveraging AI-powered matchmaking and real-time analytics, Riterz empowers users to seamlessly manage sponsorship campaigns, ensuring flawless execution and measurable returns on investment. The platform provides a comprehensive solution for rights holders to list their inventory and connect with compatible brands, fostering mutually beneficial partnerships.