Bollywood actor, Riteish Deshmukh has been tapped to headline a thrilling promotional campaign by Star Sports for the upcoming Pro Kabaddi League (PKL) Season 11.
In a visually stunning video, Deshmukh channels the intensity and ferocity of a tiger, perfectly encapsulating the spirit of the high-stakes sport.
The action-packed promo showcases Deshmukh navigating a treacherous jungle, mirroring the strategic gameplay and intense competition of PKL. Released in multiple languages, including Hindi, Marathi, Telugu, Kannada, and Tamil, the video aims to build excitement and anticipation among fans.
Riteish Deshmukh expressed his enthusiasm for the campaign, stating, “Kabaddi is a sport woven into the fabric of our culture, and being a part of this campaign is an absolute honour. The intensity and pride we captured in the film reflect the warrior spirit of kabaddi players – fierce, fearless, and ready to face any challenge. PKL has become a national sensation, and I’m sure this season will take that excitement to another level.”
PKL Season 11 will kick off on October 18, with 12 teams from India vying for the coveted title. This year, the league has adopted a three-city format, starting in Hyderabad and moving on to Noida and Pune. The season opener features a clash between Telugu Titans and Bengaluru Bulls, followed by a match between U Mumba and Dabang Delhi KC.