The star Indian wicketkeeper batter, Rishabh Pant has developed a partnership with Anant Arora and Indranil Blah, prominent sports and athlete brand management experts, to oversee his off-field activities.
The collaboration will oversee Pant’s commercial commitments, such as endorsements, appearances, digital initiatives, and licensing, excluding his individual playing contracts.
Pant is one of the most popular characters in Indian sports. His distinct blend of intense drive, young vitality, and unrelenting dedication to the game has earned him a devoted following base and a highly marketable image. His honesty off the pitch has also positioned him as an ideal candidate for a range of brand partnerships.
Anant Arora and Indranil Blah will collaborate to maximise Pant’s brand potential. Their experience in commercial brand management and athlete marketing will enable them to develop a plan that strengthens Rishabh’s off-field presence while remaining true to his ideals of professionalism, teamwork, and long-term vision.
On the partnership, Pant said, “My team off the field has to reflect my values on it—professionalism, teamwork, and long-term vision. Both Anant and Indranil align with my thoughts on how my brand should be crafted, and I’m excited about what we will create together.”
Anant Arora said, “Having worked with Rishabh for a while now, I feel there are many facets of his brand that can be brought out more clearly. He’s not just an incredible talent on the field but a very well-rounded individual off it. Indranil and I are excited to unlock the immense potential of brand Rishabh.”
Indranil Blah said, “We see Rishabh as the complete package—immensely talented, a leader, someone who can be relied upon when the chips are down. He’s also incredibly loved and relatable. We have some exciting plans ahead, and we’re eager to see where this partnership takes us.”