Swiggy, a frontrunner in India’s on-demand convenience sector, has launched a vibrant new campaign featuring cricketing sensation Rishabh Pant. The campaign is aimed to solidify its 10-minute food delivery service, Swiggy Bolt, as the epitome of speed and freshness.
The latest campaign, a collaboration with creative agency Moonshot and penned by a team of renowned writers including Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi, stars Pant in a humorous ad film that captures the essence of Swiggy Bolt’s speed. The ad portrays Pant effortlessly resolving his friend’s hunger pangs with the promise of a 10-minute delivery, leading to a comical visualization of chefs and delivery partners racing against the clock.
Commenting on the campaign, Rohit Kapoor, Swiggy Food Marketplace, said, “Bolt-on Swiggy Food was built to change the way we think about food delivery—speed without compromise. Fresh meals, just the way they should be, in just 10 minutes. It is also about creating an opportunity for our restaurant partners to participate in quick delivery. But every time we talk about it, the reactions range from amazement to complete disbelief. This film takes that thought and runs with it (quite literally). With Rishabh Pant at the centre of the action, this film brings Bolt of Swiggy’s promise to life in a way only he can.”
Rishabh Pant, Indian cricketer and youth icon added, “I’m pleased to be a part of the Bolt on Swiggy Food campaign and a brand that connects me to great food. I’m sure that Bolt on Swiggy Food with its 10 minutes Fresh and fast food delivery promise is going to redefine food delivery experiences.”
Swiggy emphasizes its unwavering commitment to maintaining food quality and freshness, despite the rapid delivery times. This is achieved through close collaboration with restaurant partners and a highly efficient delivery process. Furthermore, the company underscores its dedication to the safety of its delivery partners, ensuring they are never pressured to compromise safety for speed.
This campaign, leveraging Rishabh Pant’s widespread appeal, marks a strategic move by Swiggy to solidify Swiggy Bolt’s leadership in the ultra-fast food delivery market. By associating the service with a trusted and popular figure, Swiggy aims to build consumer trust and awareness, showcasing the service’s reliability and speed.
Launched in early 2024, Swiggy Bolt revolutionized the quick-service food delivery landscape by promising hot, freshly prepared meals within 10 minutes. This feat is achieved through a strategically optimized network of delivery partners and a curated menu of popular dishes designed for rapid preparation, all operating within a tight two-kilometre radius. Since its inception, Swiggy Bolt has witnessed rapid expansion, now serving over 400 cities and towns across India. This extensive reach highlights Swiggy’s dedication to providing accessible and convenient food delivery to a diverse consumer base, spanning metropolitan and regional areas.