Sai Sudharsan, India’s one of the most promising cricketers, has joined RISE Worldwide Ltd., a Reliance organisation and India’s prominent sports, lifestyle, and entertainment group.
RISE will collaborate with Sai to establish and grow his business through endorsements, creation of content, and social media monetisation, among other things.
Sai, who is only 22 years old, has already played in three ODIs for India. He made his debut against South Africa in December 2023, following an incredible Indian Premier League (IPL) season and a standout stint in county cricket with the defending champions, Surrey County Cricket Club. Sai has always been one to make an impression right away. He had an incredible debut half-century in his first international match and then struck another fifty in the next one-day international. At such a young age, Sai has already played for winning teams in the Syed Mushtaq Ali Trophy, Tamil Nadu Premier League (TNPL), and IPL.
Sai joins RISE’s incredible lineup of cricketers, which already includes Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Suryakumar Yadav, Shreyas Iyer, Ishan Kishan, and Krunal Pandya.
RISE wants to maximise Sai’s brand value and extend his reach outside of cricket by offering a long-term strategy.
On the development, Sai Sudharsan said, “I feel honoured to be a part of the RISE Worldwide talent roster that features so many greats of Indian cricket. As I grow in my cricket career on the field and look to learn every day, it is also the right moment for me to develop my brand off the field and I am certain the team at RISE is the perfect partner to help me along that journey.”
Nikhil Bardia, Head of RISE Worldwide, said, “We are delighted to welcome Sai to RISE Worldwide. He has been one of the breakout stars of Indian cricket in recent times and one to watch out for. We have expertise in managing young and fast-rising cricketers and will draw upon those to build and grow Sai’s brand value while also looking at his unique characteristics to help position him as a brand.”
Rise Worldwide has previously worked with Desert Vipers, Ultimate Kho Kho (UKK), India vs West Indies ODI series, and Abu Dhabi T10.
Recently, the brand also partnered with the England and Wales Cricket Board (ECB) and Cricket Australia.