The Spanish Football Federation (RFEF) has announced the expansion of its agreement with the Spanish government to promote Spanish food.
The Ministry of Agriculture, Fisheries, and Food previously signed a two-year agreement in May 2021 and described it as a “general protocol of actions” to encourage the national values of sports, food, and gastronomy.
The accord includes a number of rights not included in the original protocol, such as public relations activations, branding on perimeter advertising and video scoreboards, and the creation of content for digital use.
The ‘Food of Spain’ campaign will include the men’s and women’s senior national teams, men’s U-21 football team, and men’s senior futsal team, and will see the players participate in the next campaign, which will take place in 2022 and 2023 under the slogan ‘The richest country in the world.’
The UEFA Nations League, the 2022 World Cup, the UEFA Women’s EURO 2022 in England and the next futsal European Championship, which will be held in Jaén, Spain, will all be covered by the 18-month contract.
According to the Spanish sports business news website, 2Playbook, the RFEF will receive approximately €2.4 million ($2.5 million) for the entire contract, which puts Food of Spain in the middle of the second and third sponsorship tiers.