Rexel and Denmans, leading distributors of electrical supplies and solutions, have embarked on a significant two-year partnership with the English Football League (EFL).
The agreement has designated the brand as the League’s official electrical wholesaler until the end of the 2026-27 season. This marks Rexel and Denmans’ inaugural sponsorship in English professional football, highlighting a deep commitment to fostering grassroots football and strengthening community ties across the EFL’s 72 member clubs.
The collaboration, officially launched at an event featuring football legends John Barnes and Clinton Morrison alongside Sky Sports‘ Michelle Owen, centers around the ambitious “Powering Dreams” initiative. This program aims to deliver tangible benefits to communities and nurture the next generation of football talent. Hundreds of grassroots clubs will receive new kits, providing vital support for youth football and local teams.
Additionally, Rexel and Denmans’ customers and colleagues will have unparalleled opportunities to win match tickets and VIP hospitality for EFL competitions, including the prestigious Wembley finals. Engaging in-branch activities, promotions, and events are also planned nationwide to further connect with customers and local communities.
Speaking on the occasion, EFL Chief Commercial Officer, Ben Wright, said, “With Rexel and Denmans branches situated in the heart of EFL communities, the partnership demonstrates the League’s ability to offer on-the-ground local activation on a national scale.
“We’re proud to be Rexel and Denmans’ first-ever English football partner and look forward to helping build long-term engagement in our communities between customers, colleagues, Clubs and supporters.”
Natalie Moss, Chief Digital Marketing & Transformation Officer, Rexel UK, added, “We’re incredibly proud to deepen our commitment to football through this significant partnership.
“This collaboration goes far beyond the pitch; it’s about investing in the heart of our communities, nurturing talent, creating unforgettable experiences and ultimately powering the dreams of individuals and families who live and breathe the game.”
Beyond match access, the partnership will offer unique experiences such as visits from football legends and iconic trophies to Rexel and Denmans branches, alongside chances to win official match balls, creating unforgettable moments for fans. As an official supporter of the EFL, Rexel and Denmans will gain prominent visibility at the EFL’s five showpiece Wembley finals, as well as extensive exposure across the EFL’s official website, digital platforms, and social media channels. This alliance represents a powerful fusion of commercial strength and community dedication, poised to “electrify” football at all levels across England and Wales.
Rexel and Denmans are distinguished distributors of electrical supplies and solutions, serving professionals across diverse sectors. With a robust network of branches throughout the UK, they are dedicated to providing high-quality products and services to their clientele.
The English Football League (EFL) stands as the world’s original football league and serves as the governing body for 72 professional football clubs in England and Wales. As the largest single body of professional football in Europe, its esteemed competitions include the Sky Bet Championship, League One, League Two, the Carabao Cup, and the Bristol Street Motors Trophy.
