Revolut, the global financial technology platform, has announced a significant expansion of its partnership with the National Basketball Association (NBA), solidifying its commitment to the sport and its European fanbase.
Building upon its successful involvement as the presenting partner of the NBA Paris Games 2024, Revolut has now become an associate partner of the event for the next several years. This multi-year extension sees Revolut continue its association with the NBA Paris Games in 2025, where Indiana Pacers and San Antonio Spurs will play two regular-season games at the Accor Arena on January 23 and 25.
Beyond 2025, Revolut will also serve as an associate partner for future NBA games in Europe, demonstrating its long-term dedication to the sport and its desire to engage with basketball fans across the continent.
As part of the expanded partnership, Revolut will offer fans exclusive experiences, including discounts on official merchandise, NBA trophy tours, viewing parties, legend appearances, NBA 3X tournaments, and other activations. These opportunities aim to create a more immersive and personalised experience for basketball enthusiasts.
Commenting on the occasion, Antoine Le Nel, Chief Growth and Marketing Officer at Revolut said, “As one of Europe’s largest banks, we’re excited to deepen our relationship with the NBA through a new multiyear partnership. Building on last year’s success, we are expanding our collaboration with even more touchpoints across additional markets, creating enhanced benefits for our customers. This goes beyond traditional sponsorship – we’re committed to delivering innovative, exclusive perks and unforgettable experiences that resonate with basketball fans globally. The NBA’s vast reach and engagement align perfectly with our mission to push boundaries and deliver exceptional value to our users, on-and-off the court.”
NBA Europe and Middle East Vice President, Global Partnerships Dina Ahmad, added, “Our multiyear extension with Revolut will bring the passionate fans in France and across Europe even closer to the NBA. In conjunction with the Spurs and the Pacers playing two regular-season games in Paris for the first time in league history, fans will be able to participate in a variety of interactive experiences that will bring the French and European basketball communities together for a true celebration of all things NBA.”
The NBA Paris Games have become a popular event for basketball fans in Europe, attracting thousands of spectators from across the continent. Revolut’s involvement in the games helps to further elevate its profile and bring the excitement of the NBA to a wider audience.
The NBA Paris Games 2025, presented by Tissot, will be backed by a strong lineup of marketing partners, including 2K, Foot Locker, La Française des Jeux, Nike, Revolut, and Tissot.