In a bold move that unites financial innovation with automotive excellence, the global fintech leader, Revolut, has been unveiled as the official title partner of the future Audi Formula 1 team from the 2026 season onwards.
The team will enter the grid when it makes its highly anticipated debut in the 2026 FIA Formula One World Championship.
This landmark multi-year agreement represents Revolut’s first major foray into motorsport and is set to play a pivotal role in the global growth strategies of both companies.
As Audi prepares for its factory comeback under new power unit regulations, Revolut aims to leverage Formula 1’s massive global platform to accelerate its target of reaching 100 million customers by 2027.
Commenting on the occasion, Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG, said, “Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”
Jonathan Wheatley, Team Principal of the future Audi F1 Team, added, “With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition. This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.”
Nik Storonsky, CEO of Revolut, continued, “This is a monumental partnership for Revolut and the future Audi F1 Team. We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport. As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.”
Under the partnership, Revolut’s business tools will be integrated into the team’s operational framework. From powering point-of-sale systems at race events to enhancing merchandise transactions and fan engagement, the fintech firm will help the team deliver seamless, personalised experiences, especially for Revolut users.
The collaboration extends beyond branding and into co-engineering the future of the fan experience, promising dynamic activations, exclusive perks for Revolut customers, and robust digital campaigns as the 2026 season approaches.
The announcement arrives at a pivotal moment. Audi is set to take over operations of the Sauber Group and launch its factory team in time for F1’s next regulatory shift—centred on sustainable hybrid engines and cost caps. For Revolut, this marks an opportunity to deepen its reach across new territories and customer segments, building on its current valuation of $45 billion and global user base of over 55 million.
With this partnership, Audi and Revolut join forces with bp, another key partner of the team, to help reshape the future of F1—both in terms of sustainability and commercial innovation.
From luxury to lifestyle, finance to fuel, F1 continues to attract a new wave of culturally influential brands. And with Audi F1 Team on the grid, 2026 won’t just be about racing—it’ll be about redefining how brands, fans, and innovation intersect on a global stage.
