The French carmaker, Renault has inked an early extension to its partnership with one of the four main grand slam events, the Roland Garros, for another five years.
The company has been a second-tier premium partner of the French Open since 2022, according to an original five-year agreement with the French Tennis Federation (FFT) that was supposed to end after the 2026 tournament. The agreement will now extend the pair’s association to the 2031 event.
Renault will contribute a fleet of electric vehicles for the event, with the carmaker’s brand appearing on the nets of the five major courts. Throughout the event, the firm provides a variety of experiences for spectators.
In addition to event activity, Renault will sponsor the Roland Garros eSeries, the largest worldwide virtual tennis competition, as well as the Roland Garros Junior Series, which focusses on young talent in Asia and South America.
Arnaud Belloni, Renault’s Global Marketing Director, said, “This milestone demonstrates the success of our strategy initiated in 2021 with the choice of fewer but stronger, longer-lasting, and more impactful international partnerships. Beyond Renault’s visibility in more than 220 countries, notably with the unprecedented presence of the Renault logo on the nets of the main courts, this partnership actively contributes to the transformation of the brand’s image.”
