Religare Enterprises Limited (REL) has announced a new partnership with the Padma Shri awardee and Indian freestyle wrestler, Yogeshwar Dutt. In this deal, the wrestler will serve as the brand ambassador of the company.
The accord was reached in an effort to enhance the corporation and all of its subsidiary companies. He will be the public face of Religare’s integrated brand and marketing campaigns throughout all platforms.
Through its foundational subsidiary companies and operating organisations, REL provides a unified suite of financial services, such as loans to SMEs, Affordable Housing Finance, Health Insurance, and Retail Broking.
The 40-year-old has medals from the Olympics, Asian Games, and Commonwealth Games. He won gold medals at the Commonwealth Games in 2010 and 2014. He is one of only five Indian male wrestlers to have won an Olympic medal.
Rashmi Saluja, Executive Chairperson, REL, said, “Sports can foster national pride and cohesion. The Religare group is a firm believer in the significance of sports in developing the character of India’s youth and its social fabric. I am confident that our association with Mr Dutt will motivate young people to excel in sports. Also, Yogeshwar’s feisty and gutsy background and the diligent image will have a positive rub-off on REL’s brand value. We look forward to the association.”
On the partnership, Yogeshwar Dutt, commented, “I am delighted to be associated with the Religare group as the brand values Passion, Innovation, Ambition, Diligence and Teamwork, and it is everything that I identify with as well. As a brand ambassador, I will strive to create a positive image for REL, which will accentuate its brand ethos of nurturing and encouraging sports in the country. I am happy to partner with a company that understands the needs of India and its youth.”
Nitin Aggarwal, Group Chief Financial Officer, REL, & CEO, RBL, said, “We welcome Mr Dutt to the REL family. We believe that our collaboration will help raise service awareness and create a strong recall for our high-quality financial services portfolio. Our upcoming campaigns with Mr Dutt will strengthen our image among India’s youth.”