NESN, Boston Red Sox’s longtime broadcaster, is launching NESN 360, a streaming network that would show the team’s and Boston Bruins (NHL team) matches, enabling viewers to avoid paying for cable.
As the first Major League Baseball (MLB) team to provide in-market games through a video content platform, the Boston Red Sox could serve as a model for other teams.
The monthly fee for the service will be $29.99. It will feature live and on-demand matches, as well as exclusive material for the platform. Fans who pay $329.99 for a yearly membership would also obtain eight passes to a Red Sox match in 2022.
Sean McGrail, NESN’s President and Chief Executive Officer, said, “We believe the direct subscription option will build on NESN’s reach in the region.”
By providing a digital viewing option for Red Sox and Bruins games, NESN, which is owned and controlled by Boston Red Sox owners Fenway Sports Group, hopes to attract a younger demographic. However, in comparison to other online providers, the subscription would become expensive. The most complex and costly worldwide streaming providers, Netflix and HBO Max have regular subscriptions that cost around $15 each month in the United States.