The English football club, Crystal Palace FC have announced a new partnership with Red Bull, the global energy drink brand.
The collaboration sees the energy drink become the official energy drink partner of the men’s and women’s teams.
The partnership will provide the energy drink with enhanced visibility at Selhurst Park, with its branding prominently displayed on the pitch-side digital ribbon, crowd-facing LED boards, in-stadia TV screens, and drinks hardware. Additionally, Red Bull products will be available for purchase in selected kiosks around the stadium.
Barry Webber, Chief Commercial Officer of Crystal Palace, expressed his excitement about the partnership, stating, “We’re absolutely thrilled to be joining forces with a brand as globally recognised and innovative as Red Bull. With a rich legacy supporting and developing world-class athletes and teams across a variety of sports, Red Bull’s passion and energy aligns perfectly with our club’s ambitions and vision for the future.”
Red Bull, known for its iconic slogan “Gives You Wings,” has a long history of supporting top athletes and teams across various sports. The brand’s partnership with Crystal Palace further solidifies its position as a major player in the world of football.
With a presence in over 175 countries, Red Bull has become a household name. The brand’s commitment to innovation and its ability to connect with consumers on a global scale makes it an ideal partner of the Eagles.
In the recent past, the energy drink also forged a partnership with West Ham United, Newcastle United FC, Torino FC, and Leeds United FC.
The partnership with Red Bull adds to the Glaziers’ growing list of sponsors, including Enjoy Illinois, EFAM Air, KURE, TEN, NET88, and Guavapay.
As Crystal Palace prepare for a busy season, with both their men’s and women’s teams facing exciting fixtures, the partnership with Red Bull provides a boost of energy and support. The men’s team will take on Everton, Liverpool, and Nottingham Forest in its upcoming Premier League matches, while the women’s team, embarking on its debut season in the Women’s Super League, will face Chelsea FC Women.