The Formula 1 team, Oracle Red Bull Racing has penned down a partnership extension with the online poker room site, PokerStars.
Following the renewal, the two parties involved will continue their partnership for the second consecutive year.
The extension will witness the poker brand continue to execute various fan engagement activities. The renewal will also have a special content series on the PokerStars YouTube channel that will give insights and behind-the-scenes of various races.
The poker company will also continue with its ‘Embrace the Race’ fan engagement activities, also the race weekend rewards include a new Chicane Cash Drop, Spin & Go Races, Odds Boost on Sports bets, and a Casino Weekend Races Leaderboard.
Last but not the least, the poker company’s logo will prolong to be featured on the halo of the Red Bull racing car, inner cockpit, rear-wing end plate, driver race suits, and pit crew helmets.
PokerStars is an online poker cardroom company that was founded in 2001 in Costa Rica by Isai Scheinberg and Mark Scheinberg and is currently headquartered in Dublin, Ireland. The company controls over two-thirds of the total online market and can get through downloadable poker clients for Windows, macOS, Androids, and iOS.
Christian Horner, CEO and Team Principal, Red Bull Racing said, “Partnering with PokerStars has been an ace move for the Team. Their commitment to entertainment and innovation is a winning formula that perfectly aligns with our own values in Formula One. As we enter another year together, we’re raising the stakes and taking our collective game to the next level. While we can’t reveal too much just yet, I can tell you that there are some truly exciting projects in the works, and we look forward to unveiling our plans in the coming months.”
Rebecca McAdam Willetts, Flutter’s Director of Partnerships, PR, and Consumer Engagement said, “After an incredible first year racing alongside Oracle Red Bull we are delighted to be going into the 2023 season with even more rewards, content and epic experiences in the pipeline to take our partnership to the next level. This partnership has enabled both us and Oracle Red Bull Racing to reach audiences who share similar passions and interests, and we still firmly believe that the team is the perfect fit for PokerStars.net, sharing our conviction that it is not just about what you offer fans, but the ethos and vision behind it.”
