The Serie A club, Torino FC have secured a sponsorship association with the energy drink giant, Red Bull.
With this deal, the world’s leading energy drink brand has become the club’s official energy drink partner for the 2024-25 season.
The collaboration brings significant news to the club, beginning with an engagement at the Stadio Olimpico Grande Torino. During each home game, Red Bull will energise the squad with the ‘Energy Entrance’ before hitting the field for warmups and during the ‘Energy Breaks’ in the season’s hottest contests.
Along with this, numerous novelties will take place for Granata supporters, who will play an increasingly important role both inside and outside the stadium.
The partnership with Torino FC is Red Bull’s first in Serie A, and the company’s interest in sports extends beyond Formula 1 and MotoGP to surfing, winter sports, music, and video games.
Lorenzo Barale, Torino FC Commercial Director, on his LinkedIn account, said, “I’m incredibly excited to welcome on board Redbull as the Official Energy Drink Partner for the current season! I am really proud Redbull has chosen Torino Fc as the first Italian Football partnership ever, I’m absolutely certain it will give us the wings!! Big thanks to my team who made it possible.”
In the recent past, the energy drink also forged a partnership with Newcastle United FC (NUFC).
On the other hand, the side from Serie A also onboarded Betsson as an official infotainment partner.
Currently third in the league with two wins and a draw, the unit looks strong and will aim to continue its form in the upcoming games. The side next plays U.S. Lecce, who are currently 11th in the standings, on its home turf on Sunday, i.e., September 15 at 7:30 PM IST.