For the 2022 season, the Brasileiro Série A team, Red Bull Bragantino have secured a sponsorship contract with New Balance, making it the first Brazilian football team to do so. New Balance and RB Bragantino will collaborate to create world-class designs, including kits, training, lifestyle, and leisure clothing. RB Bragantino was founded in 1928 and has lately made a comeback in Brazil’s top division. RB Bragantino has won the Sao Paulo state championship and finished second in the Brazilian League in the 1990s during its 94-year history.
Following the Red Bull acquisition in 2019, the team reached the finals of the Copa Sudamericana in 2021 and qualified for the Copa Libertadores for the first time in 2022.
“We are delighted to have signed a new Official Supplier Agreement with New Balance,” stated Thiago Scuro, Red Bull Bragantino’s Sports Executive “It is a great feeling to have the support of an international brand trusting in our project. I look forward to working with our fans and supporters to strengthen our club, wearing the New Balance brand, which continues to evolve with uniqueness in the areas of fashion and lifestyle as well as sports.”
“New Balance is excited to partner with Red Bull Bragantino, our first club in Brazil,” says, Andrew McGarty, New Balance Head of Global Sports Marketing for Football, “Red Bull Bragantino has challenged the status quo in Brazilian football, and we’re eager to support the club and their fans on that journey with a truly disruptive partnership approach. We’re looking forward to creating a range of innovative and high-performance products, marketing campaigns, and community initiatives that will capture the true spirit of the club and its passionate supporters.”
New Balance retail outlets in Brazil will carry RB Bragantino items. The Massa Bruta will debut their New Balance-sponsored uniforms in late April, making them the first club in Série A to do so.
Following this partnership, New Balance made a stronghold in football.