KL Rahul has been appointed as the brand ambassador of the smartphone brand realme. The company mentioned in a statement that the cricketer will be endorsing its smartphone category. The company’s collaboration with the cricketer reinstates its brand ideology of being youth-oriented. The cricketer will work with the brand to expand the outreach of its smartphone category.
While talking about the association, Francis Wong, chief marketing officer of India, Europe and Latin America, said, “KL Rahul has created a recognisable niche among the youth. His performance in the sport, inspiring growth story, and effortless off-the-field style aligns with the brands’ ideology to be powerful and stylish.”
The Indian cricket team’s opener, KL Rahul said, “I am honoured and excited to partner with the world’s fastest-growing smartphone brand realme. The fact that the brand has established itself as one of the leaders in the global market makes me proud to have associated myself with them. realme boasts unparalleled products that are stylish and powerful. Furthermore, its ethos of ‘Dare to Leap’ is something that I strongly resonate with. The smartphones are style packed with strong performance and I am certain that the smartphone range provides the right choice for the consumers.”
On the field, the promising Indian batsman has been in tremendous form. Rahul smashed more than 600 runs in the IPL 2021 and was one of the leading run-getters. In the two ICC Men’s T20 World Cup warm-up matches, which India played earlier this week, the 29-year-old cricketer played a couple of top-notch innings.