The LaLiga club, Real Sociedad have announced a partnership with the global blockchain provider firm, Chiliz to launch fan tokens.
Chiliz is the world’s premier blockchain service for the sports and entertainment industries. The firm employs almost 300 people and has regional offices in Madrid, London, Sao Paulo, Istanbul, Miami, Malta, and Lyon.
As per the deal, the club will launch its official fan token $RSO on Socios.com and online applications. The $RSO token will allow fans to connect and interact with the club while also receiving unique deals and discounts on the fan engagement platform.
Socios.com is a blockchain-powered web marketplace that allows users to purchase and exchange officially licenced fan tokens for their favourite sports teams. The platform is based around the Chiliz (CHZ) token.
Over the years, Socios has associated with some of the elite football clubs around the world. The list includes FC Barcelona, Inter Milan, Paris Saint-Germain, AC Milan, Atletico Madrid, and Manchester City.
Alexandre Dreyfus, Chief Executive of Socios said, “We are delighted with this agreement with Real Sociedad, a club deeply rooted in its community but at the same time with a clear global vision and committed to improving the experience of its fans through the technology.
“With this agreement we add a new LaLiga champion to the Socios.com portfolio and once again confirm our leadership in the best soccer league in the world.”
Jokin Aperribay, President of Real Sociedad, added, “For Real Sociedad it is important to be present on a platform where the big clubs are already, both at European and global level. We continue to advance in our constant digitisation process, trying to be a reference and reaching new markets.
“It is a reality that technology is changing our lives and at Real Sociedad we do not want to be oblivious to it. We already constantly hear about the metaverse and we also want to get closer to this new reality.”