Real Madrid CF has officially unveiled their new home kit with Adidas Football for the season 2021/22. The Spanish club confirmed that the design is inspired by the Spanish Capital’s Plaza Cibeles, which reflects the spirit and sense of togetherness within the club. It also features the slogan This is grandeza (meaning greatness) and references to the Santiago Bernabéu.
Created by Adidas, the kit has traditional white colour in the base with subtle spiral patterns all over the jersey. The clear white colour combines with a touch of “Lucky Orange” and “High-Res Blue” that complements the white base, which is said to represent the city’s vibrant culture while contrasting hues on the loop label of the neck incorporate the spiral design and Adidas’ three stripes.
The new kit for Real Madrid boasts an unconventional but modern design as against its previous traditional designs which usually had no patterns. The new kit also reveals the new eye-catching font for the player’s names and squad numbers which will appear on the jerseys of Champions League, Copa del Rey, and Super Cup matches (for league games, Madrid must use the standard typeface used by all the clubs as stipulated by LaLiga).
— Real Madrid C.F. 🇬🇧🇺🇸 (@realmadriden) June 1, 2021
The primary sponsors of Real Madrid – Emirates and Adidas feature on the kit. According to reports the Spanish giants signed a record shirt sponsorship deal with the Dubai based premium airlines, which was extended in 2017 till the end of the 2021/22 season. The extension between the two parties was signed for €70 million (US$84 million) for each year of the agreement, earning them a total of €280 million (US$336 million), making it the most lucrative sponsorship deal in football.
On the other hand, the deal with Adidas was renewed in 2019 worth €1.1 billion. The deal with the German sportswear giant will conclude by the end of 2027/28. The deal with Adidas gives a financial injection of about €150 million a season.
In the images posted on Real Madrid’s official site, players like Karim Benzema, Ferland Mendy, Vinicius Junior, Marco Asensio, and Marcelo were seen. Club captain Sergio Ramos was missing from the frame, giving a further hint that he will probably leave the club this summer as his contract expires at the end of June.