Real Madrid CF, one of the world’s most iconic football clubs, have announced a new partnership with the French luxury fashion house, Louis Vuitton.
This unique partnership for the LVMH group in club football includes the men’s and women’s football teams, as well as the men’s basketball squad, who will all wear Louis Vuitton formal dress for institutional events and official visits. Notably, Louis Vuitton will replace Ermenegildo Zegna as the club’s official luxury travelwear partner, beginning with the 2025-26 season.
Pietro Beccari, Louis Vuitton CEO, said, “We are proud to support a club whose history is marked by countless victories and which continues to inspire generations. Louis Vuitton and Real Madrid share values that have driven them to the top of their respective disciplines, propelled by a relentless pursuit of excellence, a spirit of innovation and self-improvement.”
Real Madrid’s Director of Institutional Relations, Emilio Butragueño, commented, “At Real Madrid, we regard excellence as the essential way to stay at the top. The same philosophy defines a brand as iconic in the fashion industry as Louis Vuitton. We have both succeeded in transcending time, and not only share the responsibility to build a lasting legacy, but also to inspire the world beyond our respective industries.”
The teams will don the line, which consists of fitted clothing, shoes, accessories, and baggage that are all classic in design and composed of materials that combine comfort, functionality, and flair.
