Real Madrid has partnered with Playstation (PS) achieving strategic goals by working together in Spain. The agreement includes Los Blancos’ men’s football team, the women’s football team, and basketball teams.
As per this deal, Playstation will be promoting all products such as PS VR, Play Station Plus, and Play Station Now. Apart from these three products of the gaming company, PS 4 and PS 5 will be official console partners of Real Madrid.
The new partnership is aimed at leveraging fans’ admiration for the club and play station. It’ll help both the brands to grow in the market and give fans a virtual experience that will help them to be connected with the club during the pandemic.
An official Real Madrid branded PlayStation 4 Pro console is already available in the market. This console includes a DUALSHOCK4 wireless controller, a 1 TB hard-drive, and a copy of EA Sports’ newly released FIFA 21. The whole package has been available for fans since October 9.
It will also provide a downloadable content that can be used in the FIFA Ultimate Team game-mode, allowing the player a unique gold player pack and a choice of three icon player cards on loan for five matches.