Real Madrid CF, the reigning champions of LALIGA, have cemented their status as the footballing world’s most valuable brand, according to Brand Finance Football 50 report.
With a brand value of €1.685 billion, Los Blancos surpassed Manchester City (€1.611 billion) and rivals FC Barcelona (€1.542 billion) to reclaim the top spot.
Most valuable football club brands in the world 2024:
| Rank | Club | Brand Valuation (millions of euros) |
| 1 | Real Madrid | 1.685 |
| 2 | Manchester City | 1.611 |
| 3 | FC Barcelona | 1.542 |
| 4 | Manchester United | 1.398 |
| 5 | Liverpool | 1.380 |
| 6 | Bayern Múnich | 1.236 |
| 7 | PSG | 1.208 |
| 8 | Arsenal | 996 |
| 9 | Tottenham | 868 |
| 10 | Chelsea | 838 |
This dominance extends beyond brand value. The Kings of Europe boast the strongest brand in football, earning a near-perfect score of 96.3/100 on Brand Finance‘s Brand Strength Index (BSI) and an AAA+ rating. This surpasses rivals like Liverpool (93.7) and Manchester City (92.8).
Strongest football club brands in the world 2024
| Rank | Club | Score |
| 1 | Real Madrid | 96.3/AAA+ |
| 2 | Liverpool | 93.7/AAA+ |
| 3 | Manchester City | 92.8/AAA+ |
| 4 | FC Barcelona | 92.7/AAA+ |
| 5 | Manchester United | 91.6/AAA+ |
| 6 | Bayern Múnich | 90.3/AAA+ |
| 7 | Arsenal | 89.7/AAA+ |
| 8 | PSG | 86.2/AAA |
| 9 | Inter Milan | 84.6/AAA |
| 10 | Chelsea | 84.5/AAA- |
In its report, Brand Finance underlines, “Real Madrid’s return to the top of the ranking highlights a simple conclusion; this club is truly the best in the business. In addition to its exceptional on-pitch success, the club’s commercial activities have consistently driven significant revenues and reinforced its global brand influence.”
Brand Finance attributes Los Vikingos’ success to a potent combination of on-field triumphs and astute brand management. The club’s consistent success translates to commercial prowess, attracting lucrative sponsorships from Ouro, AJE Group, HP, The Saudi Investment Bank, and Visit Dubai. These partnerships strengthen Real Madrid’s financial standing and global brand recognition.
Recently, Forbes valued the European giants as the world’s most valuable football club at a staggering $6.6 billion. Reclaiming the top spot in the 2024 rankings underscores the enduring strength and global appeal of the “Los Blancos” brand.
Last season was a banner year for the Galacticos. They secured their 36th Primera División title, 13th Supercopa de España, and a record-extending 15th UEFA Champions League title. Additionally, they bolstered their squad with the signing of Jude Bellingham from Borussia Dortmund (BVB).
The Spanish giants, recently, did the official onboarding of Kylian Mbappé from Paris Saint-Germain (PSG). Furthermore, midfield maestro Luka Modric extended his contract, ensuring his presence until June 2025.
Real Madrid’s 2024-25 campaign kicks off on August 15 with the UEFA Super Cup against UEFA Europa League champions Atalanta. They begin their domestic season with an away fixture against Mallorca on August 19.