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Real Madrid partners with Adobe to deliver world-class digital entertainment

Real Madrid will make continuous fan profiles to have a better understanding of how the fans are engaging with the club.

The Spanish giants, Real Madrid has landed a new deal with Adobe, as the club’s new official sponsor. The brand has been providing memorable experiences through its software. In this agreement, the goal is to furnish fans with premium sports with amazing encounters, interfacing them both on the web and offline utilizing the Adobe Experience Cloud.

Real Madrid will make continuous fan profiles to have a better understanding of how the fans are engaging with the club. The Spanish club will carry out this practice with the use of Adobe’s customer information stage. The club can then make, oversee and convey exceptionally customized content to the interface, connect, invigorate and drive further commitment. The club can likewise speed up the development of its business by expanding an incentive for sponsors and accomplices and assisting with opening up new income streams.

The Real Madrid CTO Michael Sutherland said at the launch event, “Our fans’ experience comes first, making it an easy choice to work with Adobe, the leader in customer experience. The next generation of global fans are creators at heart, and Adobe’s DNA and comprehensive capabilities are letting us realise our vision for a global community that will engage with our expanded digital commerce ecosystem. Adobe helps us balance data and privacy in a way that lets us get to know our fans better through earned trust, and by delivering them the products and services they desire.”

Adobe International president Paul Robson said, “Using Adobe Experience Cloud, Real Madrid will be able to share personalised fan content in real-time and at scale, accelerating its mission to become a global entertainment brand. By taking the electrifying emotion that fans enjoy in the stadium and translating it into immersive digital experiences, the club will be able to build even closer connections with its worldwide fanbase.”

Adobe and Real Madrid are taking their centre stage, Santiago Bernabéu to a worldwide audience for utilizing an extended ecosystem of online encounters, items and administrations. The arena will be changed into a virtual objective available to a large number of fans. From their home, they will participate and stay connected with Real Madrid. Empowering vivid computerized encounters across stages, channels and gadgets.

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