Real Madrid CF, one of the most prestigious football clubs worldwide, have announced a new partnership with Linglong Tire, a leading Chinese tire manufacturer.
This collaboration aims to leverage the global reach of both brands to create new growth opportunities and enhance their respective market positions.
The partnership sees Real Madrid and Linglong Tire collaborate on various initiatives, including joint marketing campaigns, events, and community outreach programs. The goal is to create a strong synergy between the worlds of sports and business, providing fans with unique experiences and showcasing the quality of both brands.
After signing the agreement, Linglong Tire CEO Wang Feng underlined, “We feel hugely honoured to establish this strategic alliance with a top-level club like Real Madrid. We trust that our joint efforts will lead to even greater success and the ability to offer surprises to consumers around the world.”
The partnership between Real Madrid and Linglong Tire is expected to have a significant impact on both brands. By combining the global reach of Real Madrid with the expertise and innovation of Linglong Tire, the two companies aim to achieve new heights in their respective fields.
Linglong Tire is a major player in the global tire market, with products sold in over 173 countries. The company has also established partnerships with other prominent football clubs, including Chelsea FC in the Premier League.
Real Madrid, ranked as the world’s most valuable football brand according to Brand Finance Football 50, have attracted numerous high-profile sponsorships including Sanitas, Orange, Ouro, AJE Group, HP, The Saudi Investment Bank, and Visit Dubai.
The club’s recent acquisition of Kylian Mbappé from Paris Saint-Germain has further solidified its position as a global sporting powerhouse.
The Los Blancos currently sit in second place in the LALIGA table. The club aim to defend its Primera División title, Supercopa de España cup, and UEFA Champions League (UCL) crown. The team’s upcoming matches include a crucial derby against Atlético Madrid on September 30 at 12:30 AM IST and a UCL clash against LOSC Lille on October 3 at 12:30 AM IST.