The LALIGA and UEFA Champions League champions, Real Madrid CF have announced an official partnership with the global home appliance and consumer electronics giant, Hisense.
The multi-year agreement has solidified Hisense’s position in the sports market and provides Real Madrid with significant financial support.
As part of the partnership, Hisense has become the official regional partner of Real Madrid in Spain, Africa, and the Middle East.
The company, headquartered in Qingdao, China, offers a wide range of products, including televisions, refrigerators, air conditioners, and smartphones. With a global presence spanning over 160 countries, Hisense has rapidly expanded its reach in recent years.
Real Madrid, ranked as the world’s most valuable football brand according to Brand Finance Football 50, have attracted numerous high-profile sponsorships – Orange, Ouro, AJE Group, HP, The Saudi Investment Bank, and Visit Dubai.
Following their historic season, which included the Primera División title, Supercopa de España, and a record-breaking 15th UCL crown, Los Blancos has further strengthened their squad with the acquisition of Kylian Mbappé from Paris Saint-Germain (PSG).
As they aim to defend their domestic title, Real Madrid will face UD Las Palmas in their next match tomorrow at 1:00 AM IST.