The LaLiga club, Real Madrid, has announced a new sponsorship association with a Mexico-based IT company, Softtek. This global alliance pertains to the men’s and women’s first teams.
Real Madrid have partnered with Softtek to maintain its position as a leading institution and worldwide source of inspiration in sports, entertainment, and leisure.
Moreover, Softtek helps in the formation of digital products that are entirely responsive to the needs of supporters.
Since the conclusion of the previous football season, Real Madrid landed deals with BMW, Cantabria Labs, and Zegna. The Spanish giants also inked a contract extension with the personal care brand, Nivea Men. The new development between the two parties will now work until 2025.
After winning their recent match against Shakhtar Donetsk in the UEFA Champions League 2022/23, the defending champions will next face Getafe on October 9 in a LaLiga fixture. At the moment, Real Madrid have acquired the second spot on the LaLiga table with 19 points.