Real Madrid CF, one of Europe’s most decorated clubs, have renewed their global distribution partnership with SPORTFIVE, a leading international sports marketing agency, to continue the worldwide broadcast of Real Madrid TV.
The extension builds on a collaboration that began in 2022 and highlights the club’s ambition to strengthen its media reach across international markets.
Under the renewed agreement, SPORTFIVE will oversee the global distribution of Real Madrid TV, providing broadcasters and digital platforms with access to exclusive content from the club. The channel’s programming includes full match replays from LALIGA, Copa del Rey, and UEFA Champions League games, alongside in-depth tactical analysis, exclusive interviews with players and coaches, documentaries on the club’s storied history, and coverage of training sessions, youth academy development, and community initiatives.
The partnership has already delivered growth in Asia, with Real Madrid TV recently added to Indonesian broadcaster Emtek and Thai operator AIS. These new agreements underscore SPORTFIVE’s distribution capabilities and Real Madrid’s focus on engaging with fans in emerging football markets where the appetite for European football continues to rise.
Commenting on the occasion, Pedro Cubillos, Executive Director Global Media at SPORTFIVE, said, “We are delighted to renew our partnership with Real Madrid and to continue distributing Real Madrid TV worldwide. Working with such a globally recognized and powerful brand further strengthens our position in the international sports media market and allows us to deliver premium content from one of the most iconic clubs in football history to fans everywhere.”
For SPORTFIVE, which manages media rights, sponsorships, and event marketing for a wide portfolio of global sports properties, the renewal reinforces its reputation as a trusted partner for elite teams and leagues. For Los Blancos, the deal reflects its strategy of connecting with its vast international fan base beyond matchdays, using Real Madrid TV as a storytelling platform to showcase both sporting excellence and cultural identity.
While financial details and contract length were not disclosed, the extension ensures that Real Madrid’s legacy, both on and off the pitch, continues to reach millions of households across the globe.
