Real Madrid CF, the reigning champions of LALIGA and UEFA Champions League, have announced a groundbreaking partnership with Orange, a prominent multinational telecommunications company.
The agreement, spanning the next three seasons, has designated the French telecom giant as Real Madrid’s telecommunications partner. This collaboration brings together two global leaders in their respective fields, promising to redefine the match-day experience for the Madridistas.
MASORANGE’s Chief Operating Officer, Germán López, expressed a sense of pride upon the signing of this partnership “between two leading brands, who share the same attitude and conviction about the potential for technology to enhance the future football experience. MASORANGE’s aim is to be a leader in customer satisfaction and football is a social connection around which many of today’s relationships and conversations are built, making it a fundamental activity and a key content for us to generate valuable experiences for our customers”.
The partnership encompasses Madrid’s men’s and women’s teams, solidifying the telecom company’s commitment to supporting football at all levels. The French telecom giant will gain prominent brand visibility within the iconic Santiago Bernabéu stadium, including the innovative 360-degree LED halo. Additionally, the company will benefit from image rights and exclusive hospitality experiences linked to the first teams and their players.
Real Madrid, in turn, will leverage the telecom company’s cutting-edge 5G/5G+ technology to transform the match-day experience for the Madridistas. The club’s employees will be equipped with this advanced mobile connectivity, paving the way for further joint initiatives to enhance the stadium experience.
This strategic alliance marks a significant chapter for both parties. The Bernabeu outfit gains a technologically advanced partner to propel its digital transformation. At the same time, the telecom provider strengthens its brand position by associating with one of the most celebrated football clubs globally.
Beyond brand recognition, the partnership holds the potential to revolutionize fan engagement.
Orange is a global telecommunications leader with a strong presence in Europe and Africa. Offering a wide range of services including mobile, broadband, and television, the French telecom giant serves millions of customers worldwide. The company is committed to digital transformation and plays a vital role in connecting people and businesses across the globe.
Los Blancos have solidified its position as the world’s most valuable football brand, according to the Brand Finance Football 50 report. The club’s consistent success has attracted lucrative sponsorships from leading brands such as Ouro, AJE Group, HP, The Saudi Investment Bank, and Visit Dubai.
Last season, Real Madrid clinched the Primera División title, Supercopa de España, and a record-extending 15th UCL crown. The club further strengthened its squad by signing Jude Bellingham from Borussia Dortmund and recently completed the transfer of Kylian Mbappé from Paris Saint-Germain. The midfield maestro Luka Modric extended his contract, ensuring continued presence until June 2025.
The Spanish giants’ 2024-25 campaign kicks off on August 15 with the UEFA Super Cup against UEFA Europa League champions, Atalanta, followed by the LALIGA opener against Mallorca on August 19.