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Real Kashmir FC announce Livpure as principal sponsor for 2024-25 I-League campaign

This partnership between Real Kashmir FC and Livpure reflects a shared vision to uplift local talent, foster a robust sports culture, and promote wellness nationwide.

Real Kashmir FC (RKFC), a professional football club based in Srinagar, have announced Livpure, a leading Indian wellness brand, as their principal sponsor for the 2024-25 I-League season.

This partnership reflects a shared vision to uplift local talent, foster a robust sports culture, and promote wellness nationwide.

The collaboration aims to provide a platform for nurturing young football talent in Jammu and Kashmir, enabling them to showcase their skills nationally. By investing in the region’s footballing ecosystem, Livpure seeks to inspire the next generation of athletes and contribute to the overall development of the sport in the region.

Rakesh Kaul, Managing Director of Livpure, expressed his enthusiasm for the partnership and said, “We are thrilled to sponsor Real Kashmir Football Club, a team that has consistently demonstrated its dedication to excellence and has emerged as a potential force in Indian football. This alliance aligns with our vision of fostering local talent & sporting culture in India which gives Kashmir & its youth a national-level platform. Through our support, we aim to enable RKFC to continue its remarkable journey and represent the region’s passion for football on a national level.”

Arshad Shawl, Co-Owner of Real Kashmir FC, added, “Real Kashmir Football Club is more than just a team; it’s a symbol of hope and a catalyst for positive change in Jammu and Kashmir. Every game that we play is an exercise in rediscovering ourselves and our aspirations. We want football to change lives in Kashmir and are excited to have Livpure as our sponsor, a brand that shares our vision of empowering young athletes and fostering a vibrant football culture. Together, we will work towards creating new opportunities, inspiring the next generation, and showcasing the talent of our region on the national stage.”

The partnership between Sheeni Seh and Livpure represents a harmonious blend of sports and wellness, aiming to inspire communities, nurture talent, and elevate football in India. As RKFC steps onto the pitch this season, they carry not just the aspirations of a region but the backing of a brand dedicated to fostering positive change.

Livpure is a renowned water purification company in India, offering advanced solutions like RO, UV, and UF technologies. The brand provides purchase and subscription models, including the Livpure Smart service, which offers RO purifiers on a rental basis with end-to-end maintenance. The cricket legend Sachin Tendulkar serves as its brand ambassador, amplifying its message of wellness and quality.

Founded in 2016, Real Kashmir FC have quickly become a powerhouse in Indian football. The team’s promotion to the I-League marked a turning point for the sport in Jammu and Kashmir. Last season, the Snow Leopards finished fifth in the league and aim to build on their success this year. Their 2024-25 campaign kicks off on November 24 against Rajasthan United FC at 2 PM IST.

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