RCD Mallorca inks stadium rights deal with local authority

The Council focuses on supporting the club with a maximum of €1.815m under the existing contract.

The LaLiga club, RCD Mallorca have announced a new stadium naming rights deal with the Council of Mallorca, following the termination of a previous sponsorship agreement. The stadium will now be recognised as Estadi Mallorca Son Moix as a result of this arrangement.

The Council focuses on supporting the club with a maximum of €1.815m ($1.91m) under the existing contract, which will briefly encompass the remainder of the 2022-23 season.

The Council of Mallorca will add a value of €750,000 plus VAT, along with the Government of the Balearic Islands contributing €500,000 and Palma City Council contributing €250,000.

Alfonso Díaz, Business Chief Executive, RCD Mallorca, said, “This agreement will help this 106-year-old club to have even more roots in its island, its people, its values, and our great fans. The reality is that the Real Club Deportivo Mallorca is the largest entity in terms of impact, scope and repercussion at a sporting level. And I think it is a great tool to be able to transmit all those values.”

President of the Council of Mallorca, Catalina Cladera, commented, “The institutional messages that we want will be made taking advantage of the platform that RCD Mallorca represents within LaLiga and in all the areas in which it is present. It is a pioneering agreement that represents a qualitative leap for Mallorca.”

Following a political disagreement over the use of funds designated to attract tourists to the Spanish island, the Council cancelled the stadium naming rights agreement with RCD Mallorca in August.

The club had previously extended a sponsorship agreement with the Council, under which the team’s home stadium continued to be known as the Visit Mallorca Estadi. The stadium had been known as this for the previous two seasons, with RCD Mallorca originally donating the rights in June 2020 to help the island’s tourism economy recover from the effects of Covid-19.

The agreement reached between the club and Council called for the stadium’s name to be kept for the 2022-23 season, as well as various promotion and advertising rights for the team in both the Spanish and international markets.

Opponents of the contract contended that it was redundant because Mallorca’s tourism economy had nearly retrieved to pre-pandemic levels and that it would also contradict efforts to tackle tourism sustainability.

Cladera clarified at the time that the Council’s financial support for RCD Mallorca would continue but in a different form. Until 2020, the stadium was recognised as the Estadi de Son Moix.

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