The LaLiga club, RCD Espanyol have announced a partnership with a prominent leader in the ticketing industry, Stage Front.
As part of the agreement, the club has established a new title arrangement with the brand for naming rights to its stadium on Barcelona’s outskirts.
🤝 @RCDEspanyol and @StageFrontVIP reach an agreement for the Naming Rights of the #StageFrontStadium. pic.twitter.com/PgxoEIkmJq
— RCD Espanyol de Barcelona (@RCDEspanyol) June 12, 2023
Stage Front is a ticketing technology firm that has established a strong foothold in sports via partnerships with motorsports and boxing. The brand provides efficient B2B solutions for organisations wishing to sell tickets while providing global experiences for fans by connecting technology and ticketing.
The stadium grounds are going to be referred to as the Stage Front Stadium, owing to the corporation’s partnership with RCD Espanyol, with the company utilising its knowledge to enhance the venue’s ticketing process and fan experience both on and off matchdays.
Mao Ye, CEO of RCD Espanyol, said, “This agreement is a unique one in the Club’s history and will allow us to continue to get closer to our fans, learn more about their tastes and allow them to enjoy football in a unique way, in addition to positioning the stadium, the Club’s heritage, as a world reference venue.”
Aside from football, Stage Front will strive to furnish the stadium with the infrastructure required to transform it into an economically viable facility capable of hosting worldwide events and shows.
Antoni Alegre, Deputy Director of RCD Espanyol, commented, “This is a strategic move that not only brings economic benefits to the club in the form of sponsorship, but also places our stadium as one of the best infrastructures for the celebration of any event worldwide, inside and outside of football. It is also relevant that this is happening at the moment when the stadiums are being selected for the 2030 World Cup bid.”
Karl Roes, CEO of Stage Front, said, “This strategic partnership not only aligns with our core values, but also provides us with a unique opportunity to strengthen our brand presence and engage with sports enthusiasts around the world.”