RCB, Mia by Tanishq craft partnership extension for WPL 2024

Under the agreement, Mia by Tanishq's logo will be featured on the back of RCB's playing and training jersey throughout the season.

Mia by Tanishq, a leading fine jewellery brand in India, has extended its collaboration with the Women’s Premier League (WPL) team, Royal Challengers Bangalore (RCB).

As the principal partner of the Bangalore-based team, Mia by Tanishq reaffirms its commitment to empowering women athletes and their pursuit of excellence on the cricket field. Under the agreement, the brand’s logo will featured on the back of the team’s playing and training jersey throughout the season.

Speaking about the association, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq said, “We are excited to continue our association with RCB, one of most loved teams in the WPL. It fills us with joy and pride to root for this bunch of young dynamic women with a never say die attitude. Their ambition, dream, perseverance, and indomitable spirit reflects the very essence of the Mia woman. We recognize the star within each of these players and cheer on their sporting spirit.”

Rajesh Menon, Vice President & Head of RCB said, “We are pleased to extend our partnership with Mia by Tanishq into another season of WPL. RCB is a lifestyle brand that resonates with the ethos of Mia at the intersection of fashion into sports.”

Mia by Tanishq is a prominent fine jewellery brand in India known for its fashionable designs and quality craftsmanship. 

Last week, the team led by Smriti Mandhana also announced partnerships with ITC Sunfeast Baked Creations and Kajaria Ceramics.

RCB secured victory in their opening match against UP Warriorz and are set to face Gujarat Giants (GG) on February 27.

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