The Bundesliga powerhouse, RB Leipzig (RBL) have developed a partnership extension with IHG Hotels & Resorts, one of the world’s leading hotel groups.
The collaboration, for the upcoming season, will prioritise brand awareness and fan experiences under the common motto ‘drive for excellence.’
The brand, as an exclusive partner of the team, will have its logo exhibited on the right sleeve of the team’s training outfits. Moreover, the firm will also be Die Roten Bullen’s official sleeve partner for marquee events such as the UEFA Champions League and DFB-Pokal.
IHG Hotels & Resorts’ emblem will also be featured in multiple advertising spaces at the Red Bull Arena and on interview backdrops throughout the press areas. The company will also appear on RBL’s social media channels as the official sponsor of the club’s full-time graphics in all domestic and national cup events.
Additionally, the brand will also continue to be an exclusive partner of RBL women’s team. In addition, IHG Hotels & Resorts will now also back the team’s eSports unit, RBLZ Gaming. Garner Hotels, the group’s latest acquisition, will be featured on the front of the RBLZ jerseys.
Johann Plenge, CBO RB Leipzig, said, “It’s representative of our excellent cooperation thus far that IHG Hotels & Resorts will now become an Exclusive Partner of our men’s team, and we are delighted to be heading into the second year of our partnership. One of the priorities in the continued development of RB Leipzig lies in the internationalisation of our club. IHG Hotels & Resorts is one of the world’s leading hotel groups with vast international experience. We recently returned from a successful first trip to the USA – also thanks to the support of IHG Hotels & Resorts.
“Our teams spend a lot of time on the road and as part of our cooperation, IHG Hotels & Resorts are able to offer the perfect destinations for our teams to stay at during their away games.”
Mario Maxeiner, Managing Director, Northern Europe IHG Hotels & Resorts, commented, “We are delighted to be continuing our successful partnership with RB Leipzig. Together, we want to continue to provide our guests and IHG One Rewards members with memorable experiences.”
In recent times, the club has also added Kraken and MERKUR GROUP to its sponsorship portfolio.