RB Leipzig became the first Bundesliga club to partner with the sports gambling firm 888sport. By this association, 888sport will become the official partner of the veteran club for 2 years with effect from the home match against FSV Mainz 05.
The collaboration will benefit the online betting platform to gain a significant presence in TV-relevant advertising and digital channels of the Red Bulls. It will become the presenter of the RBL predictor game while obtaining a branding presence in the stadium.
On this massive association, Matthias Reichwald, Chief Commercial Officer of RB Leipzig said, “As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga. 888sport is an established brand who would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.”
Kieran Spellman, the Vice President Head of 888sport also commented on this huge deal and said, “We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner. The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season. We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of 888sport’s long-term commitment to Germany.”
The Director International Marketing & Head of Sponsorships of 888sport, Pedro Barreda also appreciated this partnership and said, “We’re looking forward to working with RB Leipzig and to being part of their journey for at least the next one and a half years. 888 are a world leader in their field, and RB Leipzig are one of the top clubs in European football, so this partnership is a perfect fit and will strongly support us with our ambitious plans for the newly-regulated German sports betting market.”
With this strong move, both the signatories are aiming to strengthen their brand portfolio and gain significant international recognition.