The Bundesliga powerhouse, RB Leipzig have solidified a new partnership with the MERKUR GROUP, a leading entertainment and leisure conglomerate.
This collaboration has marked a significant milestone for the club, expanding its network of partners and providing exciting opportunities for fans.
The two-year partnership sees the MERKUR GROUP become an “official partner” of RB Leipzig. With a strong regional presence and a wealth of experience, the MERKUR GROUP brings valuable resources.
Commenting on the partnership, Matthias Reichwald, RB Leipzig’s Chief Commercial Officer, said, “The Merkur Group has followed an impressive path for many years, which has led the company consistently upwards: with creativity, flexibility, enthusiasm and, above all, total conviction.
“It’s with these qualities precisely that we are constantly pursuing our goals at RB Leipzig and we now have another excellent partner by our side in Merkur. With this partnership, we want to create special synergies for both brands: both for the live football experience in the stadium and on the digital platforms.”
Nils Rullkötter, Senior Manager at the Board of Management for Marketing, Communication and Politics at Merkur Group, added, “RB Leipzig’s journey represents an extraordinary success story and we are very proud to welcome a partner at the Champions League level to our network. Within a very short time, the club has made a name for itself not only in Germany but also internationally.
“RB Leipzig stands for innovative concepts, attractive football and joy of playing, which fits perfectly with MERKUR products and our brand promise of ‘joy in the game.”
As an official partner, the MERKUR GROUP will enjoy increased visibility at RB Leipzig matches, access to exclusive events, and the opportunity to connect with the club’s passionate fanbase.
The MERKUR GROUP is a family-owned, global company operating in the entertainment and leisure industry. With headquarters in Germany, the group has been developing and providing gaming equipment, systems, and solutions for over 65 years. In addition to its gaming venues, the MERKUR GROUP is also involved in sports betting and online gaming.
RB Leipzig have also made significant additions to their squad for the upcoming Bundesliga season, signing Antonio Nusa, Maarten Vandevoordt, and Assan Ouédraogo. The club will kick off its campaign against VfL Bochum 1848 on August 24 at 7 PM IST.