The Bundesliga powerhouse, RB Leipzig have developed a partnership with Kraken, a leading cryptocurrency exchange.
As part of the deal, the brand has been named the club’s exclusive partner.
Notably, Kraken has joined Wayfair, Specialized, EA Sports, and Topps as an international partner from the United States.
Key stakeholders from both sides recently gathered for events and activities as part of the club’s inaugural international tour in the United States. In a few weeks, Kraken will introduce a completely localised offering in Germany through a strategic relationship with DLT Finance.
In recent times, Kraken also partnered with Tottenham Hotspur and Atlético de Madrid.
Kraken, established in 2011, is a prominent cryptocurrency exchange that provides a wide range of services which includes spot and margin trading, futures contracts, staking, and an NFT marketplace. With an intense focus on security and regulatory compliance, the virtual currency exchange platform has earned the trust of millions of users globally.
Talking about Die Roten Bullen’s on-field performance, the unit secured three points on match day 1 against VfL Bochum 1848 by 1-0. The team will next take on Bayer 04 Leverkusen on August 31.