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Rangers FC, Sporteman Go lands a partnership deal

This deal will run for the next two years, with SGO being a back-of-the shirt sponsor for Rangers

The Scottish professional football club, Rangers FC, has officially announced on their website about agreeing to a new partnership deal with the NFT platform, Sporteman Go.

The deal’s longevity is for two years, where SGO will become a top-tier, official club partner and sponsor branding at the back of the Rangers shirt. While it also provides digital non-fungible token (NFT) collectibles and significant commercial investment into Rangers.

The Rangers FC are the most successful team currently playing in the Scottish Premiership with winning 55 titles in their journey. While SGO was founded by an Australian-based father-son pair, Ricky and Corey Jackson. The two created a platform to lead the NFT platform referring to reality sports trading.

The journey of SGO has been quite impressive, forming sports partnerships with several high-profile athletes, including Premier League stars Luke Shaw and Andy Robertson. They also serve several high-profile clubs and athletes in the US and Australian markets.

Rangers’ Commercial and Marketing Director, James Bisgrove, commented: “This is another exciting commercial partnership for Rangers and one that aligns closely with our digital transformation strategy and ambitions in the emerging NFT space, which presents a compelling new revenue stream for the sports industry.

“We’re looking forward to working closely with the team at SGO to activate the partnership and ensure Rangers remains at the forefront of emerging opportunities in the Blockchain and NFT sectors.”

Sportemon Go’s CEO and former AFL player, Ricky Jackson said: “Firstly congratulations to Rangers on their 150 years and being the current Scottish Champions. We are honored to become partners of this great, historic club and look forward to making a contribution to future success, as well as helping to celebrate the past.”

“Our NFTs are unique, creative, with innovative exclusive features and products that I know the Rangers supporters will love. We are excited for the opportunity to build new products never-before-seen for the ultimate fan engagement but also provide a solid partner contribution to Rangers F.C through significant new and recurring revenue generation from SGO products.

Our research and development technology that we have created over the past five years of extensive market research and development will be used in Rangers products, service and experiences which backed by a further 30 years of sports industry success and know-how in the end to end sports marketing, licensing, merchandise and digital iGaming offerings.”

This partnership will expand Rangers’ recent successful fan token launch. While it gives the fans opportunities to engage in exciting digital collectible products and interactive gaming. According to Rangers, this partnership will also play a lead role in revolutionizing the sports digital memorabilia and collectibles industry.

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