The Scottish professional football club, Rangers FC have announced a partnership with a multinational company that specialises in catering and food service, Elior.
With this deal, the brand has been named the club’s food and beverage partner.
Elior Group, a global leader in contract catering and support services, has established itself as a benchmark player in business and industry, education, and healthcare. Elior Group operates in ten countries and is an industry leader in Europe, North America, and India.
Elior, who is well-known and acknowledged by the team for prior work at Ibrox, has exciting ideas to expand and improve the culinary options offered to fans on matchdays and beyond. The agreement will make the brand responsible for all meals and drinks for matchday hospitality, non-matchday meetings and gatherings, the Ibrox Restaurant, matchday retail, and Edmiston House.
Moreover, the Rangers are also thrilled with Elior’s idea to enhance the fan experience at Ibrox, and they will soon be speaking with season ticket holders and hospitality guests to discuss how to provide an even better experience.
Rangers’ Chief Commercial Officer, Karim Virani, said, “We are really proud to have agreed this new deal with Elior and are extremely excited to have them return as our partner. The deal will strengthen the offering our supporters receive on a matchday in the stands and in hospitality at Ibrox, as well as in our fantastic restaurant in the Blue Sky Lounge and café in Edmiston House. Elior’s long term commitment to the club with an extremely strong commercial proposition shows their ambition and stands the club in strong stead for the future too.
“As a commercial department, we are continuing to push the boundaries to secure the best deals for the club and for our supporters, and we believe this new deal does just that. We look forward to working closely with Elior in the weeks, months and years ahead and to growing this partnership into a really fantastic one for everyone connected to the club.”