Chennaiyin FC, a prominent Indian Super League (ISL) franchise, have announced a significant partnership with Ramraj Cotton, a leading name in traditional and ethnic wear.
The collaboration has designated Ramraj Cotton as the club’s esteemed presenting sponsor.
The partnership will witness the Ramraj Cotton logo prominently displayed on the back of Chennaiyin FC’s playing kits, granting the brand extensive visibility to a wide audience. Furthermore, the brand’s presence will be accentuated through various branding opportunities within the Jawaharlal Nehru Stadium in Chennai, including pitch-side LED boards, static perimeter boards, and 3D CamCarpets.
Commenting on the association, Chennaiyin FC’s co-owner, Mrs Vita Dani, said, “We are thrilled to welcome Ramraj Cotton, a renowned national brand, as our presenting sponsor. Our organisations share a common ethos and draw inspiration from the rich cultural heritage of this proud state. Together, we aim to achieve our shared goals and make the people of Tamil Nadu proud in the years to come.”
Mr K R Nagarajan, Founder Chairman of Ramraj Cotton Group, added, “This association marks a significant milestone for Ramraj Cotton, allowing us to celebrate and promote the cultural richness of our home state, Tamil Nadu. Partnering with Chennaiyin Football Club, a team that resonates with our values of quality, tradition, and innovation, aligns perfectly with our brand’s journey from a local textile brand to a global icon. Just as Ramraj Cotton has woven tradition with modernity, Chennaiyin FC has skillfully blended local talent with international flair, creating a formidable presence on the football field.
“We believe this collaboration is not just about supporting a successful club but also about celebrating our shared cultural heritage and passion for excellence. Together, we aim to create a lasting impact in the world of sports and fashion, enriching the lives of our community and fans. We look forward to a fruitful partnership that will set new standards in sportsmanship and community engagement.”
The collaboration between the Chennai team and Ramraj Cotton is expected to enhance brand visibility for both parties while fostering a deeper connection with fans.
Ramraj Cotton is a renowned Indian brand celebrated for its high-quality cotton clothing. Specializing in dhotis, shirts, and other traditional wear, Ramraj is known for its comfortable, breathable fabrics and classic designs. Its products are a popular choice for everyday wear and special occasions, making the brand a trusted name in the Indian textile industry.
The club, in recent times, has also announced SIX5SIX as the official kitting partner and Sathyabama Institute of Science and Technology as the associate partner for the 2024-25 season.
Currently featuring in the Durand Cup 2024, Chennaiyin FC are competing in Group D. The Marina Machans are placed third on the league table and will play Assam Rifles on August 11 at 7:00 PM IST.